Coworkers Have Strong Influence in Purchase Decisions
Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a...
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Cultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you...
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